Lex Pierre Louis is an entrepreneurial marketing executive with more than 10 years of experience in lifestyle marketing, branding, and creative promotional strategies. Introducing products and brands to consumers, and creating a brand identity with the help of celebrity endorsements, partnerships, and national on site activations is his work. His company targets specific demographics using non-traditional advertising tactics that allow his clients to develop and implement strategic campaigns that will increase profit margins and deliver measurable results. Through activations and strategic planning Lex is able to yield stronger brand identity and awareness for clients. His entrepreneurial skills have allowed him to bridge the gap between products/brands and consumers efficiently.
Lex utilizes the strength of LPMG in grassroots promotions, urban and youth marketing/promotional campaigns, mix show radio, power promotions, creative advertising, mobile advertising, outdoor marketing, and special event planning. All of this while targeting specific demographics using non-traditional advertising tactics which allows him to implement strategic campaigns that generate business sales and results.
For the past 10 years Mr. Louis has been the “Go-To” lifestyle marketing specialist for brands and labels with a need to target and reach the youth and urban demographic on a national level. He was most recently featured in Black Enterprise Magazine “BE MODERN AD MEN” and 40 Under 40 Black Leaders of Today and Tomorrow for 2015 by Legacy Magazine/Miami Herald. This, in addition to the Miami New Times “Where Hip-Hop & Marketing Merge, is where you will find Lex Pierre-Louis.
The Reach Foundation is a newly-established non-profit by Mr. Louis and his partner Jones Pierre. The start of this non-profit was inevitable. Over the past few years, Lex has been mentoring students in Miami-Dade County Public School System in addition to supporting other non-profits. His humanitarian efforts have spread across the globe to help the people of Haiti. After Hurricane Matthew, Mr. Louis spent time on the ground to help those in need with medical supplies, food and water, after charting a plane full of donations and emotional support. Mr. Louis says, “I have pledge a life-long commitment to providing aid to the children of Haiti with Back-To-School Drives and annual Toy Drives.”